Cherokee Nation Car Tags

01 — Background

Many Cherokee Nation citizens are Oklahoma residents who live outside of the Cherokee Nation Reservation. They could not register a vehicle through Cherokee Nation until 2014. Direct mail, newspaper ads, a dedicated website, PPC and social media ads spread the word.

02 — Results

Our campaign led to a USD$2.5 million increase in annual car tag revenue — 26% growth. Much of this revenue goes to area schools on Cherokee Nation's annual Public School Appreciation Day. 16 additional schools received a donation from Cherokee Nation.